Vision Casting
Develop your organization's purpose, mission, and values to create a compelling energy-driven vision.
Step 1: Define Your Purpose
Your purpose is your organization's reason for existing. It answers the question "Why do we do what we do?"
Examples from Excellent Companies:
Tesla:
"To accelerate the world's transition to sustainable energy."
Patagonia:
"We're in business to save our home planet."
TED:
"Spread ideas."
Sweetgreen:
"To inspire healthier communities by connecting people to real food."
Step 1 of 4